Saturday, March 21, 2020

Earning Money in the Beginning Readers and Chapter Books Market

Earning Money in the Beginning Readers and Chapter Books Market Writing beginning readers and chapter books has been the bread and butter of my career. Over the years, I’ve written more than 400 beginning reader stories that have been published in a variety of formats including a bestselling book with Scholastic Teaching Resources, 25 Read and Write Mini-Books That Teach Word Families. This book of 25 reproducible beginning reader stories has sold over 250,000 copies to date. If you’d like to try your hand in this field that is full of variety and fun, here is an overview of some of the opportunities available. Trade Book MarketDr. Seuss invented beginning readers in the trade book market with his book, The Cat in the Hat. Since then most of the big publishing houses have developed their own line of beginning readers. This market is tight, but not impossible to break into. For example, if you’re represented The Educational MarketTeachers as well as homeschooling parents use beginning readers in the form of mini-plays, mini-books, and reproducible stories. They can photocopy these and put them in the hands of their students to help them learn how to read. Visit your local teacher’s supply store to look for publishers such as Creative Teaching Press who publish books of reproducible beginning readers for teachers. Search on Amazon see more examples of their stories using the â€Å"Look Inside† feature. The ESL MarketThere is a variety of opportunity to earn income writing for the English as a Second Language (ESL) market. Publishers for this market need beginning reader materials in a wide range of formats for students from preschool through adult. To learn more about exciting opportunities available to writers of all levels, explore sites such as: TESOL at www.tesol.orgESL Magazine at www.eslmag.comELT Journal at http://eltj.oxfordjournals.org/ Readers TheaterWith the nation-wide focus on teaching children to read along with the development of the Common Core State Standards, publishers are seeking to provide resources such as readers theater plays for educators to use. Readers theater plays can be read aloud while students sit in their seats and don’t require a stage, costumes, or a director. Publishers such as Libraries Unlimited and Lerner are often on the lookout for adding more of these book titles to their product line. Children’s MagazinesMany children’s magazines feature some type of beginning reader story. From rebuses to repetitive stories to readers theater, there are a variety of formats you can submit to magazines in order to start gaining experience writing for and building published credits in the beginning readers market. When I first started writing for the beginning readers and chapter book market, I didn’t know the first thing about the opportunities available or the techniques needed to write a manuscript or land a contract. Yet writing for this market became a solid source of income over my career. If I can learn how to experience success, you can, too! Explore the possibilities. Go ahead and give this market a try.

Wednesday, March 4, 2020

How to Successfully Integrate Social Media Automation Into Your Strategy

How to Successfully Integrate Social Media Automation Into Your Strategy Social media automation: Is it the evil that some marketers think it is? No way! Automating this necessary task will help you get better results with less effort. Today we’re talking to our own Leah Schothorst, ’s social media strategist. We’re going to talk about how much social media automation is too much and how to strike that perfect balance. You won’t want to miss today’s show! Some of the highlights of this episode include: What Leah does in her position of social media strategist. Her definition of social media automation and why she thinks of it as a three-legged stool. Thoughts about what you should and should not automate. The facts on whether companies are penalized for automating social media posts. Finding a balance between organic activity and what you’re automating. How long it takes to start reaping the benefits of automation. Three important â€Å"buckets† you should have to pull post ideas from. Leah’s best advice for marketers who want to get started with social media automation. Quotes by Leah: â€Å"Social media automation is just where you can start curating items and then throwing them into a bucket and you don’t have to really think about it anymore.† â€Å"When somebody messages us on Twitter, I like to respond as a person. I think that’s really important that people get that person to person interaction.† â€Å"Don’t be paralyzed; just get started.†